National Marketing Companies -...

Many people are fully aware of insurance agents and brokers and what they do. They meet with clients and explain potential coverage and service existing business. People also know who and what insurance companies are. When you sign the dotted line, you are purchasing coverage from an agent who represents that company. However, there is a 3rd rail to the insurance system and they are called National Marketing Organizations or NMO’s. National Marketing Organizations (NMO) are known by a few other names. Field Marketing Organization (FMO) Internal Marketing Organization (IMO) National Marketing Organizations are “middle men” who promote and train agents and brokers on insurance products. They constantly recruit independent insurance and promote insurance products to them. When an agent writes business, the NMO receives an over-ride on commissions. The more agents they recruit, the more money they make. Independent Agents NMO’s recruit independent agents who are not contracted or captive agents with one insurance carrier. Think Allstate, Farmers, American National, North Western Mutual and MetLife agents. Independent insurance agents are often times referred to as insurance brokers. They are …read more

Selling Your Candles - Operati...

The Market Scene One of the best places to attract customers to your business is markets. Markets are found in all suburbs and regional areas of Australia, so there should be no problem in finding one that suits you. Remember, markets are hard work. There are no shortcuts to running a successful market stall. There are early starts and long days, but done correctly you can be very successful. Having been both a stall holder and a Market Manager of 3 markets I have seen both the good and bad of stalls. How your display looks at the market can make the difference between going home with much less stock and money in your pocket or going home miserable. Here are some tips on running a successful market stall. The most important thing to realize is that you have plenty of competition and they are not only other candle makers. Anyone who is vying for a customers’ money, is your competition. So what can you do? Here are some ideas on how to get their attention. 1/ Have your signage …read more

Insurance Telemarketing Script...

One of the biggest challenges when designing a marketing plan is how to create a successful insurance telemarketing script. Agent usually end up with a lot of poor advice that leads to frustration and ultimately and unsuccessful campaign. In fact, the average insurance agents stops their telemarketing campaign within the first five hours. Although all lines of insurance agents can launch a telemarketing campaign, this article is going to target the sale of individual health and life products. There is a different script and method for telemarketing consumers for senior products such as Medicare Supplements and P&C. Let’s cover the first issue – that telemarketing or “cold calling” doesn’t work. That is false. Telemarketing can be on of the most successful ways to build your book of business. When an agent says “I tried telemarketing and it doesn’t work” what they really mean to say is “I tried telemarketing and it didn’t work for me.” What list were they calling? Which insurance products were they selling? What’s their level of expertise? Did they create and practice their presentation before making …read more

What is an Ezine? A Brief Intr...

Although it can be defined in many ways, an ezine is basically an electronic magazine publication distributed via the internet. The term is often used interchangeably with “newsletter” due to their similar methods of delivery and overall purpose. Generally speaking, it can be centered around any topic the publisher chooses and obtains readers through consensual subscriptions. It is estimated that thousands of ezines are currently circulating throughout the internet everyday. Benefits of Ezine Publishing An ezine can help you establish an online presence and maintain continuous communication with your audience. More importantly, it can be a key revenue driver that enables you to enjoy a profitable and successful business. It makes a great way to build a quality list of subscribers and keep them informed about your offerings or whatever is happening in your field. Because you have complete control over your publication, you have the power to customize an ezine with the styles and features that give your content the maximum impact. You also have the option to offer advertising space to interested marketers, a factor that could provide …read more

Important Tips to Know Before ...

Many people have thought about dropping out of the rat race and retire to a live aboard boat in order to experience the simpler life and travel to exotic places. There are many benefits associated with this type of lifestyle, and waking up in the morning to the smell of the salt air and friendly neighborhood tropical birds looking for their morning breakfast in your backyard are definitely in the top two! Once you’ve made the decision to live aboard a boat, then there are several more choices that you need to decide on. What type of boat will it be, a mono-hull or a catamaran? What is the length of hull that you’re looking for? How much money are you prepared to invest into the boat and where will you dock it? There will be so much less space than what you’re used to in a house, and storage places will come at a premium. Some boats have more space than others, and you will soon find that out when you start attending boat shows around the country or …read more

4 Holiday Marketing Ideas for ...

The weeks between Thanksgiving and Christmas are hugely important to annual sales in many industries, including automotive sales. Potential customers are out shopping in stronger numbers than the rest of the year, giving car dealerships a larger audience to market to. Holiday shopping crowds are also in “buying mode”, ready to purchase items not only for friends and family, but often for themselves as well. Shoppers with extra available holiday capital are more easily persuaded to treat themselves to a new car than they are during other times of the year. Whether customers’ new car purchases are a special indulgence just for them or a perfect gift for the whole family, the holiday shopping season is a ripe opportunity for automotive dealerships to boost sales. In order to capitalize on the holiday shopping season, your auto dealership needs to have a solid marketing plan! Thanksgiving and Christmas offer plenty of fun, fresh ways to promote vehicles and special offers, so get creative. The more unique your marketing strategies are, the more successful they are likely to be. These four holiday …read more

Traditional Marketing - Offlin...

Free/Cheap Offline Marketing Methods Word of mouth – referrals by friends, family members, colleagues, etc. Handouts -flyers, newsletters, brochures, business cards, etc. Branding – putting your website URL on clothes, household necessities, your car, etc. Telecommunication – talking to clients over the phone Direct mail – deliver handouts, thank you letters, important documents, etc. Paid Offline Marketing Methods TV advertising – commercials, infomercials, etc. Radio advertising – mainly done through talk shows (specified for local areas such as cities or towns) Billboards -supersize your ad on freeways and high traffic areas Print Media – newspapers, journals, and magazines. Joint ventures – partner up with other offline businesses Press releases -newsworthy stories about your business that are sent to the media A Quick Outlook With the power of the internet and the fact that several businesses are now moving online, some people are probably wondering, “Why even bother with traditional marketing anymore?” Well that’s the question I’m about to answer as I show you the advantages & disadvantages of traditional marketing and tips on how to overcome the downsides. Advantages of …read more

Three Tips for Selling Life In...

There are various stages in life when people seriously consider purchasing life insurance. One of these stages is when they first get married. They are thinking about the future and what would happen to the surviving spouse if one of the spouses was to die unexpectedly. With these thoughts in their mind, they are more open to do the responsible financial thing and buy life insurance. If you find yourself with an opportunity to sell life insurance to newlyweds, here are some tips to help you close that sale. State the Facts According to the Financial Planning Association, or FPA, life insurance is an essential part of joining a married couple together. As soon as two people are financially dependent upon one another as in a marriage situation, life insurance needs to be a top priority. Young couples often have financial obligations that they need to take care of and they need coverage for those obligations in case something happens to one of the spouses. Student loans, auto loans, mortgages and other debts will still need to be paid in …read more

Customer Psychology Tips - Get...

So, earlier this week, I watched the movie "An Inconvenient Truth". That's the one where Al Gore travels the world giving his presentation on global warming. Now, politics aside, the movie gave me a hands-on lesson about the power of commitment, and in this article, I'm going to show you how you can use this power to get your customers to commit to the sale … You've probably heard of the commitment and consistency principle. Dr. Robert Cialdini explores it in his classic book, "Influence". Simply put, the principle says that when we take a stand on something, we're under tremendous psychological pressure to behave in a manner consistent with that stand. So what does that have to do with Al Gore, you ask? Well, I've never been very environmentally conscious. I mean, I used to watch that "Captain Planet" cartoon back when I was a kid, but I digress … After seeing the movie though, I found myself thinking "Wow, I wonder what I can do to help solve the problem." More importantly, my roommate provided everyone in the …read more

Making Money On The Net - Is A...

Making money on the net. Is it that easy? With article marketing? Isn’t article marketing dead? This is a question that is seriously being asked on many Internet Forums as we speak. What has triggered this is the latest Google Algorithm update where it is reported that Google is now giving less importance to article directories. The most important point that most of the questioners seem to forget is that Google values unique content. That’s what it wants. It doesn’t want to serve up ten identical articles in it’s top 10 results. It then follows that of course, they will give preference to one article, if many duplicate articles are found. But how do they decide which article? It’s a good question and worth exploring. Firstly, they will give priority to uniqueness. If everything else is equal, then unique will win every time. But what if there is more than one copy of the article on the Internet? Well, they will give serious consideration to the site who displayed the article first. The first time their spiders discovered the article. …read more

Six Characteristics of Success...

I work with many types of insurance marketers – from agencies and wholesalers to carriers and vendors. Over the years, I’ve noticed that companies tend to fall into two categories: They’re “kick butt, get-it-done, achieve results” marketers They’re “drag on, indecisive, never-get-finished” marketers Of course, we all want to achieve results. So, I thought it might be helpful to take a closer look at what it really takes to be a successful insurance marketer. Here’s what I’ve noticed… Six common traits of effective insurance marketers: They’re not afraid to take action. When it comes to marketing, taking any action is better than taking no action at all. By not making a decision, or not taking action, you’re choosing to not have any marketing. It’s better to make a decision and have some form of marketing working for you (even if it’s not perfect) than to not make a decision and have no forward momentum. They reach decisions quickly. Effective insurance marketers look at the information, make a decision, and move on – right or wrong. And here’s something important: they …read more

The Marketing Environment

No business exists and operates in a vacuum, but as a part and parcel of the environment in which it finds itself. Efficient and effective marketing strategy is a function of the marketing manager's ability to understand the environment in which the business operates. The marketing environment consists of a set of factors or forces that operate or influence a company's performance in its chosen target market. Jain (1981: 69) defined the marketing environment to include all those factors that may affect the organization directly or indirectly in any perceptible way. Marketing environment factors affects the organization by the way of input and the organizations also affect the environment by output. The relationship between the organization and the marketing environment is often referred to as "inseparable" the organization and it environment are constantly in a state of: give and take "or homeostasis. The marketing environment consist of those forces or element that impacts on the company's capability to operate effectively in its chosen target market. The marketing environment is divided into two major components. The elements are, Internal environment: the …read more

9 Secret Telemarketing Tips On...

My name is Kevin Timothy, and I have over ten years of telemarketing experience. I have had my ups, and I have had my downs in the industry. With these rides, I have decided to share with you my list of telemarketing tips so that you can become a successful telemarketer. What is telemarketing? Understanding the concept Before you just throw yourself into a telemarketing position make sure that you understand its place in the business world. As I have stated earlier, sales is a must for any business to survive. Marketing can best be described as the procedures a business must take to make these sales happen. Telemarketing is just implementing the age-old telephone technology. Imagine being in a time when commerce lacked this convenience. Chances are you’d probably only be canvassing doors just to get some marketing done; and the sales wouldn’t even be guaranteed. Take a pause right now to give thanks for having Mr. Alexander Graham Bell. Know exactly what it is you are selling If you want to know how to be successful at telemarketing, …read more

Timing - A Critical Factor in ...

Timing One of the most critical aspects of picking a company is timing. You want to ask, “What is the timing within the marketplace and within the company?” All companies, traditional and network marketing, go through a phenomenon known as the “S” curve. The “S” curve has four stages: formulation, concentration, momentum, and stability. Formulation – the time it takes a company to get off the ground. This is when the company’s products or services are introduced to the market. During this stage, there is slow and steady growth and the company is working out the kinks. However, many companies fail in this stage. This stage can last 1-2 years. Concentration – During this stage, typically before hitting $100,000,000 in sales per year, the company will either work out the kinks toward momentum, or they will fail trying. This is an ideal time to join a company, but watch for the manner in which ownership/management handles this stage. This stage can last 2-3 years. Momentum/Growth – This is where the magic happens for the few companies that can achieve it. …read more

Home Business Tips - Are You G...

I sometimes get the strangest reactions from Internet marketers. You'd think I was speaking a foreign language. Well, I'm afraid that this article is probably going to have a lot of people scratching their heads in an effort to get where I am going with it. But the question I'm putting forth to you today is a simple one. Are you goal or results motivated. If you're not sure what the difference is, let alone why it matters, you might want to read this article. If nothing else, it will get you thinking. Let's start with results motivation first. What exactly is it? Well, it's just what the name suggests. Your motivation, as an Internet marketer, is to get results … nothing more and nothing less. Whatever you have to do in order to get those results is acceptable to you … within the confines of the law and ethics. Well, at least I hope so. But that's between you and your conscience and I'm not hear to be your Jiminy Cricket. Goal motivation is a lot different. With goal …read more

Music Marketing and Promotion ...

What is the difference between music marketing and music promotion? Marketing and promotion are often confused among indie musicians. There is a difference between music marketing and music promotion. Let’s first look at marketing. Marketing Marketing is about getting your target market to know who you are, what you have to offer, why you are offering it, and why what you are offering is something they want. Marketing is about getting your target market to know, like, and trust you. Does your target audience know you? In order to get your target market to know you, they have to know that you exist. Your target market need to know about you and your music. How do you do that? You show up where they are. You should know where they hang out, what they read, where they shop, and what events they attend. You or your street team need to have a presence in front of them. You can do this by performing where your target market hangs out, posting flyers where they are at, or by having an online …read more

e-Marketing Strategy: 7 Dimens...

What is e-Marketing? e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s. The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing). There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers. e-Marketing Strategy The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product …read more

Yes, You Deserve It - Five Tip...

Why is it that even though your potential client may seem eager to do business with you when they first meet you, their interest seems to fade off as they start talking to you? I’ve always believed that “business is personal”. A successful business relationship is all about building a bridge of confidence and trust between you and your prospect. Your prospect wants to trust you, but how can they trust you if you do not trust yourself? I believe this is a major problem with many solopreneurs: deep down, they don’t think they “deserve” the prospect’s business. Undeservability is a corrosive energy that becomes apparent to people who get to know you. This was a major problem with me when I first started my technology consulting business in the mid-90s. I had all of the technical knowledge, but I felt all alone, with no backup, no support, and unsure of why I was even in business in the first place. It took sinking this first business to the tune of over a hundred thousand dollars before I woke up …read more

Tips For Working With Your Cho...

Coming up with professional-looking videos to promote your brand, services or products are not something that every business can do. This is because not all companies have a talented in-house video production team. But if you really want to have and promote a video that represents your brand, you can hire a video production company. Once you have hired a video production company, don’t think that all your hard work ends here. To make sure you have a good video representative of your brand or one that does a good job of introducing and showcasing your products or services, it is essential that you work well with your hired video production company. Below are some tips you can follow to have a good working relationship with your chosen video production company and achieve your goals: Discuss all your goals about the project. Identify the goals you want the video to achieve and talk about them in detail with your hired service provider. Be as specific as you can: do you want this video to introduce your new product or service …read more

Top 5 Factors to Consider When...

Niche Marketing is not just one of the most popular trends in today’s online marketplace, it is essentially one of the most important aspect of all profitable online businesses. If you can find a profitable niche, you can really exploit the possibilities and make heaps of money online. While this might seem obvious, it’s not always that easy to find the correct niche market to enter. In fact, it takes a lot of niche market research and some common sense to get things right. Read on to find out how to choose a niche market that works for you. Let’s start off by taking a look at the top five things you should consider when choosing a suitable niche market to select. 1. What is the common thread between users of this market? Do they have a common concern that spans across everyone in this particular target market? Luckily, this can be easily determined with a bit of basic niche market research. Just by doing a search on the major search engines like Google or going through the related forums …read more